Shanghai VIVE was founded in 1898. It is the high-end fashion makeup brand in China that features East & West Melody. It focuses on fragrance skin care, make-up, perfume and so on, combining classic, luxury, delibertaty and eastern and western features.

 Originating from the beautifying methods of celebrities in Shanghai Tangin 1930s, the integration of modern international advanced technology, through different series of the "  color &  aroma ", it comprehensively interprets  " East & West Melody • Time-honored Beauty." women's images in modern cities, showing women’s charm of personality and East & West Melody.