VIVE

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Shanghai VIVE was founded in 1898. It is the high-end fashion makeup brand in China that features East & West Melody. It focuses on fragrance skin care, make-up, perfume and so on, combining classic, luxury, delibertaty and eastern and western features.

Originating from the beautifying methods of celebrities in Shanghai Tangin 1930s, the integration of modern international advanced technology, through different series of the " color & aroma ", it comprehensively interprets " East & West Melody • Time-honored Beauty." women's images in modern cities, showing women’s charm of personality and East & West Melody.

East & West Melody

Time-honored Beauty

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brand history

2015

VIVE respect collection, awarded TOPWARDS ASIA P design honor, reproducing a glorious modern era with its unique Shanghai style design.

2010

Along with international team, Shanghai VIVE, an enduring legend of “east west diaist”, reproduced the beauty of Shanghai celebrity. VIVE, a classical tradition over a century, left its glamour and lasting charm in history.

1930

So many renowned artists like Hang Zhiying painted calendar posters for Shanghai VIVE, the best of cosmetics. This legend of classics, witnessed the picture of that era.

1915

Shanghai VIVE “delicacy cream” won the gold award in the Panama Pacific International Exposition. President of the Republic of China, Li Yuanhong, wrote the inscriptions “Gorgeous, exquisite, delicate” for VIVE, while Paris fashion field threw high praise in the light of its perfection. Start of a legend represented luxury and beauty.

1910

Being marketed at 475 Nanjing Road, the most classy and fashionable location in Shanghai, VIVE possessed the modern and prosperity of great Shanghai.

1903

VIVE established a sale agency at Tangshan Road of Shanghai, where it embarked on the beginning of beauty and glamour.

1898

Originated from oriental and occidental cosmetic strategy, as well as the secret of fragrance, VIVE, a blooming national brand, was born of beauty and charm.