A perfect union of Chinese aesthetics and the beauty of science and technology Shanghai Jahwa appeared in the first World Design Capital Conference

The first 2022 World Design Capital Conference hosted by Shanghai Municipal People's Government was grandly held in Huangpu Riverside from September 15th to September 18th . With the theme of "Vision in Perspective", this conference focuses on industrial design, architectural design, fashion design, digital design, service design and other fields, and introduces four concepts: metaverse, digital economy, green and low carbon, and artificial intelligence, attracting many enterprises, brands and colleges from industry and academia to participate in the exhibition. As a strategic partner of the conference, Shanghai Jahwa shows the beauty of the perfect union of Chinese traditional aesthetics and modern science and technology on the world-class stage. Alex Pan, Chairman and CEO of the Company, and Han Min, Deputy General Manager, Chief Financial Officer and Secretary of the Board of Directors, attended the opening ceremony on behalf of the Company.

China's beauty projected by technological strength

At this session of the General Assembly, the design exhibition area in Shanghai Jahwa takes "the beauty of perfect union of Chinese aesthetics and technological strength" as its creativity, In terms of design, it adopts circular structure and metal material, and the color of technology blue, aiming at building a space capsule for future Chinese beauty cosmetics, which perfectly fits the main concept of the conference and the vision of the company.

Eight skin care brands appear in the "space capsule" of Shanghai Jahwa, including Herborist, Herborist Derma, Liushen, Tommee Tippee, Giving, Dr.Yu, Maxam, and SHANGHAI VIVE. The audience can have interesting communication with the intelligent interactive screens of any of them, so as to feel the brand charm under the empowerment of science and technology at close range.

In the "cutting-edge technology" cabin, various intelligent beauty technology products were officially unveiled for the first time,such as AI customization, AGEs fluorescent scanning probe, microfluidic control, capsule frequency emitter, supercomputer, 3D skin tomography scanner and sensory fragrance. These "black" technologies gather together to show the achievements of popular racetracks such as AI digital empowerment and metaverse in a vivid form. The company customizes unique products for consumers according to their diversified skin needs.

n the "space capsule", the audience can diagnose the tester's skin age and oil production through the AI skin detection program in the form of on-site photos combined with the background AI big data operation analysis, thus providing customized recommendations for skin care products. In the capsule RF instrument exhibition area, the audience can learn how to combine the anti-aging essence with the instrument and play a synergistic effect of 1 +1 > 2. Through the 3D skin tomography scanner, the audience can see the skin and the stratum corneum-epidermis-dermis in 3D form, and the skin texture and wrinkle state can be seen at a glance. In the VR smell experience area, vision, hearing and smell can be combined to restore a more real smell scene and have an immersive experience via sensory smell equipment. In addition to skincare products, Jahwa also demonstrated intelligent empty bottle recycling machine and microfluidic technology, and realized its commitment to ESG through scientific and technological innovation, so as to achieve sustainability truly.

Empower the brand to rejuvenation and development of the brand via the power of design

As stated in the purpose of the conference, design will empower all walks of life and light up a better life for the people. Fashion design can not only improve the supply of high-quality products and services, but also rejuvenate national classic brands and build industry leading brands, leading the trend, green, healthy, intelligent and personalized consumption.

Shanghai Jahwa takes "Dedicated to Beauty" as its corporate philosophy, always respects consumers, respects the genes of product quality, and always puts the social interests of enterprises first, and is committed to becoming the leader of China's beauty and daily chemical industry and bringing Chinese beauty to the whole world. In recent years, the company has been determined to innovate in industrial design, integrating Chinese culture with modern aesthetics, and considering the aspects of value, creativity and environmental protection, creating a large number of classic cases of packaging design of beauty and skin care products. For many years, Shanghai Jahwa has focused on the beautiful health industry. In 2013, Shanghai Jahwa Science and Technology Innovation Center was first recognized as a national industrial design center by the Ministry of Industry and Information Technology. In 2020, Shanghai Jahwa will continue to realize the scientific and technological empowerment of products and services from three dimensions: basic research, applied innovation and value shaping.

With the increasingly fierce competition in cosmetics industry, good design can better reflect brand power and differentiation advantages, and accelerate the industrial development process. Young people can not only keenly grasp the trends in fashion design and other fields, but also deeply understand the intrinsic value that brands want to convey to consumers. The rise of the national tide is closely related to the new generation of consumers. Shanghai Jahwa continues to explore new ideas of design methods, let the Jahwa design team go out and design and create with young college students. For example, the packaging design of the newly launched Herborist Double Dendrobium Moisturizing Series comes from the disassembly of Chinese characters. The design inspiration of Herborist's new Tai Chi series products originates from the concept of biological clock of Nobel Prize, which adds the sundial shape in Chinese traditional culture (keeping time by observing the sun shadow). Flower of life series of SHANGHAI VIVE combines Artdeco design style of Shanghai culture and modern and simple design concept; The pure and penetrating acne shower gel of Liushen BOM BOM series creates an atmosphere with bold and flamboyant contrasting color texture and uses bright and contrasting color transition to enhance the individuality of the overall product design.

Shanghai Jahwa's design concept has also been recognized by the industry. At the "2021-2022 'Shanghai Design 100 +' and" 2021 'Fashion 100 +' "appraisal awards ceremony held by WDCC, the company's Herborist Tai Chi Regenerating Repair Cream Series and Dr.Yu Intensive Hydrating&Activating Essence won these two honorary titles respectively by virtue of their design creativity.

In order to gather people, promote production and develop the industry, the second "China Dream " · Jahwa Sunrise Brands Competition in Shanghai Jahwa 2022 was officially released on the WDCC stage. With the theme of "Vision in Perspective", this competition gathers the resources and capabilities of the whole link and system within the enterprise by adhering to the concept of "inheriting ingenuity, win-win and opening up", and cooperates with external strategic partners to empower the cutting-edge Chinese brands in China's beauty and daily chemical fast-moving industry, which not only creates a competitive stage for the cutting-edge brands, but also points out the way forward for them. In addition, six big wheels coming from Shanghai Jahwa, Tmall, Cosmetic Observer, Bain Consulting and other fields help out the press conference of the second sunrise brand incubation competition. In the mean time, Xu Jun, chief designer and packaging creative design director of Shanghai Jahwa, shared his experience with the audience on the topic of "How to promote fashion industry innovation with the support of science and technology" in Shanghai Jahwa at WDCC "Technology Fashion Summit Forum".

As a multinational enterprise headquartered in Shanghai and a benchmark of Shanghai manufacturing industry, Shanghai Jahwa always adheres to the consumer-centered business philosophy. It has a perfect brand matrix spanning three categories: beauty cosmetics, personal care and maternal and child care, covering all aspects of consumers' lives, and always insists on pursuing beautiful products and services with good heart, creating maximum value for consumers, employees, shareholders and society. In the future, Shanghai Jahwa will keep on providing consumers with high-quality beautiful and healthy products, achieving high-quality development through innovation-driven and cross-border integration, and boosting the construction of Shanghai's "four major brands", thus contentiously accelerating the process of Shanghai's active integration into the global creative city network.