Extraordinary High Fashion, Passion Seethed Full-court——Look into 2019 Shanghai Jahwa Brand Festival

2019-03-25

On March 23, Shanghai Jahwa Brand Festival 2019 opened brilliantly. Professionals, investors, media, dealers and partners from the daily chemical industry all over the country gathered in Shanghai to witness the glorious moment of national fashion.

The theme of the brand festival this year is "High Fashion·Extraordinary ". From the outfield to the interior, the festival is brand-new and bright. It fully demonstrates the charm of national fashion leading of the century-old Jahwa under new national fashion. Let's go straight to the scene!

Outfield: Immersive Experience, Feeling the Strength of Scientific Research
The outfield of the brand festival set up immersive visual experience, visitors entered this technological channel, to get a closer understanding of Shanghai Jahwa's strong strength in R&D and production: harsh selection of materials - select high-quality herbs from high-quality areas to ensure the natural, safe and effective of raw materials; innovation in R&D - integration of traditional culture with modern technology, and constantly upgrade skin care experience. The ingenuity in production - strictly control the production line, to bring high-quality products to consumers with high standards. Many guests sighed that such strength would be a strong endorsement for Shanghai Jahwa to keep ahead of the daily chemical market. 

Brand Show Area: New Products Show, Feeling Fresh Vitality

The brand show area of the outfield is full of dazzling star products, and many guests are gathered to experience around each booth. Especially the new products of this year attracted everyone's attention. For example, the Cherry Blossom Season Gift Box, which is cooperated by Maxam and M&G, will be on sale at the new flower season which is very timely; New packaging GF series also gives people a fresh look; Herborist's new lyophilized mask is also the focus of attention. Besides the experience of skin care products, guests have also tried Herborist's make-up series, which has been praised. The new sensory enlightenment products of Giving also arouse everyone's curiosity with their unique styling sense, and the guests all expressed their expectations for the new products of Jahwa in the new year!

Unlike previous years, Herborist's beauty maintenance space appeared dazzlingly this year, particularly eye-catching. After experiencing the facial care service, the guests also have a deep understanding of the new "experiential retail" model, that is, consumers can experience the service in stores first, and then choose products suitable for themselves; At the same time, beauty maintenance space can also help customers to deposit products, and provide free regular facial care services by professional nurse.

Dazzling Opening, Full of High Fashion

At 9:30 a.m., Shanghai Jahwa Brand Festival 2019 opened officially. A cool national fashion film as the opening, into the dynamic dance, and through the form of screen interaction, it's refreshing and also makes the guests really feel the" Jahwa fashion".

Zhang Dongfang: Compliance with Country Fashion, Leading Extraordinary

Zhang Dongfang, chairman and CEO of Shanghai Jahwa, delivered a speech on the stage. He shared his views on the current development trend of the daily chemical industry and summarized the ten current trends of the industry. She said that driven by the new wave of "Face Economy", consumption structure has changed a lot. Shanghai Jahwa has also achieved good results in expanding brand influence in recent years by following the consumption trend of high-end, younger and subdivided，through renewal and iteration of products and categories. Shanghai Jahwa has launched a series of cross-border cooperative products in line with country fashion, which combines fans economy and social economy, and has created a number of popular products. It has also opened up the global layout by purchasing Tommee Tippee and establishing comprehensive cooperation with C&D. Zhang Dongfang said that the future development strategy of Shanghai Jahwa will continue to proceed from consumer demand, conform to the trend of domestic goods, increase scientific research and innovation, optimize brand matrix, make efforts through multiple channels, and persist in creating safe, effective and high-quality products with ingenuity to feed back consumers.

Zhao Ya: Integrating Traditional Culture and Modern Science and Technology to Bring New Experience of Beauty Maintenance

Zhao Ya's speech was introduced by a part of the large-scale documentary "Made in Shanghai", which was directed by the Propaganda Department of Shanghai Municipal Committee and produced by the Documentary Channel of Shanghai Radio and Television Station. It truly restores the story behind Shanghai Jahwa's continuous fulfillment of its mission from a third-party perspective. Let's enjoy it together.

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Chinese herbal medicine culture is the outstanding core competitiveness of Shanghai Jahwa in cosmetics market. Dr. Zhao Ya, senior manager of Chinese herbal medicine research department of Shanghai Jahwa Science Creation Center, made a speech on the stage. She said that after nearly 30 years of intensive research on Chinese aesthetic culture, Shanghai Jahwa has formed three unique innovations of beauty maintenance culture in the industry: unique innovation of "whole chain research" mode of Chinese herbal medicine, unique Oriental beauty system innovation and innovation of combining modern science and technology with technics. At the same time, Dr. Zhao shared the application of the beauty maintenance system in the brand of Jahwa, and said that Shanghai Jahwa will continue to integrate innovation and bring new experience of beauty maintenance consumers with traditional culture and modern technology.

Herborist: Empowered by Science and Technology, Collecting the Beauty of Time

In 2019, Herborist ushered in a new brand slogan - " Herborist· Collecting the Beauty of Time ". Ren Weizhen, senior brand manager of Herborist Brand, said that under the trend of high-end and younger, Herborist would redefine its brand from three dimensions: product essence, consumer demand and brand vision, giving new vitality to the ancient formula and the most unique beauty of time to Chinese women of every age. At the same time, Herborist has brought a series of blockbuster new products - in addition to the upgraded new seven white lyophilized mask and Tai Chi Sun&Moon beauty essence, there will also be a variety of high-end essence. At the same time, Herborist will release the 21st anniversary gift box jointly launched with Jiang Qionger, and the limited edition make-up cooperated with famous designer Liu Qingyang to bring consumers rich product experience.

Maxam: Accelerating brand younger, guarding every gentle heart
Li Chenjin, Senior Brand Manager of Maxam, made a speech on the stage. He said that Maxam has been upgrading its brand to a younger age and has achieved remarkable results in recent years. In 2019, we will continue the concept of "guarding all the time" and continue to deepen the younger route. After the cross-border cooperation with White Rabbit became popular in the market last year, and this year, Maxam jointly launched Cherry Blossom Gift Box with M&G in cherry blossom season, offering you the most beautiful "hand" care, and jointly launched limited edition gift box with the younger Internet IP "Long Live My Emperor" to attract young consumers. At the same time, Maxam will launch a new series of plant cleansers, bringing new experience of facial cleansing and skin care.
Dr.Yu: Deepening Medical Research Co-creation and Improving Consumption Experience

In these years of development, Dr.Yu has achieved a very rapid growth rate. Xue Ying, senior manager of Dr.Yu Brand, introduced the achievements of the past year to the guests. From 2014 to 2018, Dr.Yu's composite growth rate reached 80%+, which was recommended by more than 2000 professional dermatologists in China. Xue Ying said that this is due to Dr.Yu's special model of "medical research co-creation". In 2019, Dr.Yu will establish a comprehensive cooperation with Huashan Hospital, and upgrade the product line of acne-clearing series to effectively help Chinese people solve the problem of acne skin.

Liushen: Innovating Classics，Renewing the Summer Fashion

Xu Jie, senior marketing director of Shanghai Jahwa, said that Liushen will further build up the image of the fashion brand of national product in 2019, bringing new young fashion power with three dimensions of "new national flavor", "new experience of bathing" and "new concept of national fashion". It will continue to join hands with Huachenyu, the brand spokesman, and launch new upgraded products of Liushen refreshing and energetic floral water (sport type) and refreshing bath lotion. Limits will also be introduced in cooperation with local IP HeArtPanda to deliver the positive energy of the national fashion.

GF: All-round Renewal，Creating a Master Image

Hu Liren, Market Director of Shanghai Jahwa, said that GF will be renewed all-round from three dimensions: product, brand and communication mode to create a master image with both strength and face. Gough will launch a new LOGO and third generation product packaging and a new net source oil control series, and cooperate with Huashan Hospital to establish a Chinese Men's Research Center, in-depth study of Chinese men's skin problems, to bring more professional and effective skin care experience for men.

HomeAegis: Technological innovation with Ingenuity, Leading Class Upgrade

HomeAegis is very confident about the future trend of household cleaning market. Zhu Jiewei, senior marketing manager of HomeAegis brand, said that in 2019, HomeAegis will adhere to the orientation of "Healthy Home Life with Technological Innovation ", introduce leading technology and accelerate product innovation and upgrading. This year, in addition to upgrading the original products, such as HomeAegis New Fruit and Vegetable Tableware Net Series, HomeAegis will also launch a new product: HomeAegis Enzyme Multi-functional Mooring De-soaking and HomeAegis Air Clean Fragrance Series to improve the quality of household cleaning.

Giving: Product Innovation, Enlightening New Life

In line with the brand concept of "extracted from the beginning of nature, fostering the beginning of life", Giving has been committed to providing better washing and nursing experience for Chinese babies. Zhang Zhiyi, market director of Shanghai Jahwa, said that Giving will launch a series of innovative sensory enlightenment in 2019, which enables babies to stimulate multiple sensory development while having a pleasant bath. It integrates washing care, playing and early education into one and leads the pre-tidal development of infant and child washing care market. At the same time, on the occasion of the 30th anniversary of Spring Bud Plan, Giving will continue the road of brand's public welfare and carry out its original intention.

Tommee Tippee : Focusing on the Native Country, Skillfully Educating Tippee Stars

Du Yanchen, Brand Assistant Marketing Director of Tommee Tippee, said that in order to better base itself on the Chinese market, the Tommee Tippee Brand China Innovation Research Center will officially launch in 2019 to study the parenting habits of Chinese mothers, launch a new product of Anti-Colic temperature sensitive anti-inflation feeding bottle, adopt innovative technology, effectively reduce the discomfort of infant inflation and vomiting, and there is also a non-pouring cup to let babies have a free exploration of the pleasure of drinking water, to help more Chinese mothers together to nurture skillful Tippee stars.

Leading National Fashion, Creating Extraordinary Again

So far, 2019 Shanghai Jahwa Brand Festival has come to an successful end. In the future, Shanghai Jahwa will carry out the 16-character management policy of "R&D first, brand-driven, channel innovation, supply guarantee", continue to write the " High Fashion·Extraordinary" national product strength, and lead the national fashion forward extraordinary!