Shanghai Jahwa participates in the China International Import Expo together with its famous brand Tommee Tippee for promoting a new round of opening up with innovation

2018-11-06 On November 5th, the first China International Import Expo opened in the National Exhibition and Convention Center (Shanghai) (NECC for short). Tommye Tippee, a baby feeding brand of Shanghai Jahwa United Co., Ltd, was invited to participate in the Expo with its high quality and international reputation. Zhang Dongfang, Chairman and CEO of Shanghai Jahwa United Co., Ltd, said that the first China International Import Expo is of great significance, and Shanghai Jahwa, as a leading enterprise in the national daily care industry, is the participant, witness and beneficiary of China's reform and opening up. We have participated the Expo not just for a display of a series of achievements made by our enterprise, but for a positive response to the country's initiative of further opening up to the outside world. In the future, Shanghai Jahwa will continue to make more breakthroughs and innovations so as to help promote the country's new round of high-level opening up.

For the Expo, Tommye Tippee brought the well-accepted Closer to Nature baby bottle and the advanced anti-Colic bottle that was just launched in the second half of 2018. It is worth mentioning that the Closer to Nature series limited edition 2019 Year of the Pig has also made its world premiere at this Expo. The Tommye Tippee booth with many innovative technologies has attracted many visitors and buyers. Tommye Tippee brands and products have reaped a good harvest of praises in the Expo.

Yu Wei, the chief marketing officer of Shanghai Jahwa, attended the opening ceremony of the Expo and said that President Xi’s keynote speech at the opening ceremony conveyed China’s determination to open up and our confidence to cope with any difficult challenges. Shanghai Jahwa has achieved many beneficial results in its opening up and cooperation with the world. Now  Shanghai Jahwai is moving forward in a more open, cooperative and international way, continuing to uphold the spirit of further opening up and innovation. In the afternoon, Yu Wei also participated in a parallel forum on the topic of “Trade and Innovation”.

Baby feeding "Futuristic technology" debut in the Expo

Tommee Tippee was born in the UK in 1965 and is now the UK's number one baby products brand, accounting for more than 40% of the market share. In 2017, Shanghai Jahwa acquired Tommee Tippee, which was the largest acquisition in the history of the company, bringing innovative products and excellent experiences to all mothers with a global vision. The two series of products exhibited in this Expo include a number of innovative technologies, which can be called “futuristic technologies” for baby feeding.

The Tommee Tippee Closer to Nature series of bottles stand out with three international patents: the nipple is similar to the breastfeeding shape, which makes the bottles easily accepted by the baby; the inside of the nipple has a patented wave pattern design, which is flexible and elastic, truly simulating the natural elasticity and flexibility of the mother's breast. The bottle can also rotate 360 ° freely, to naturally match the baby's activities and reactions; the ultra-sensitive exhaust valve can avoid the formation of any vacuum inside the bottle, effectively reducing air ingestion. In particular, the exhibition site also debuted the 2019 Year of the Pig limited edition Closer to Nature bottle, bringing a special gift to the newborn "Year of the Pig babies".

The temperature-sensitive and ingestion-preventative anti-Colic bottle newly launched in the second half of 2018 was also unveiled at the Tommee Tippee booth. This product is called Tommee Tippee's "super advanced product", because on the basis of the imitation of the breast milk pacifier, two new innovative technologies are incorporated: the special three-in-one anti-ingestion system is also equipped with automatic temperature sensing design, which can both display the real-time temperature of the liquid and reduce 80% of air ingestion into the bottle, thus effectively solving problem of the baby's spitting milk.According to the Tommee Tippee brand manager, after Tommee Tippee entered the Chinese market, its products have been unveiled at 2,500 maternal and baby products stores. In the second half of this year, an innovation center will be set up in Shanghai to recruit local R&D talents and customize products for consumers. In the future, Tommee Tippee will closely follow the Chinese market and develop more innovative and easy-to-use baby products for Chinese consumers. On the other hand, it will continue to bring more overseas quality products to China with more efforts.

Active practice of the "going out" and "bringing in" strategies

The introduction of high-end, professional brands such as Tommee Tippee and active participation in the Expo typically shows Shanghai Jahwa's commitment to promoting China's opening up. As the leader of the domestic daily care industry, Shanghai Jiahua actively develops its international layout and combines both strategies of “going out” with “bringing in”, which means both exporting Chinese brands and Chinese culture to overseas and bringing international quality products and services for local consumption.

As early as in 2013, Shanghai Jahwa had started to respond to the “Belt and Road” initiative. Its high-end brand Herborist passed the stringent EU certification, and then began to sell in the French market, taking the first step in the expansion of Herborist overseas market.

In 2017, Shanghai Jahwa responded to the national “Belt and Road” construction initiative in a more profound way, allowing domestic products to better serve the international market. Its "Liushen Extract" brand was sold to Mauritius and Zambia, allowing African consumers to experience the charm of classic Chinese products and Chinese herbal medicine culture.

In August of this year, Shanghai Jahwa and US Church & Dwight Co., Inc. signed a long-term cooperation agreement aiming at the Chinese market. Through this cooperation, Shanghai Jahwa has further expanded its business ecosystem and introduced internationally leading high-quality personal care and home care products to China, satisfying the domestic consumers' longing for a better life.

In face of the new economic situation and the new round of higher level of opening up of the country, Shanghai Jahwa will adhere to its development strategy of “leading with innovations, leading with growth and leading with quality” and implement its business guideline of “R&D first, brand-driven, channels innovative and supplies guaranteed”. The business policy is to accelerate the pace of innovation of the enterprise and to work hard in the aspects of the R&D and production links, so as to enhance the overall strength of the company, achieve high-quality development, and help promote the new round of opening up with practical actions.

The year 2018 sees the 120th anniversary of the establishment of Shanghai Jahwa United Co.,Ltd. It coincides with the important moment of the 40th anniversary of China's reform and opening up. Shanghai Jahwa will remain true to its original aspiration, take up the responsibility of revitalizing the national daily chemical industry, and continue to use practical actions to help empower China with quality, manufacturing abilities and brands. Shanghai Jahwa is adhering to the mission of “keeping everyone beautiful and healthy, and making every house clean and happy”, so as to share beauty with billions of consumers and with the nation.