Shanghai Jiahua holded the 2019 Brand Festival: High Fashion All the Way, Creating Extraordinary Again

The highly anticipated "Shanghai Jahwa Brand Festival 2019" was held in Shanghai on March 23. Government leaders, industry experts, investors, media personnel, distributors and other partners and many guests attended this event. The annual Shanghai Jahwa Brand Festival has become a benchmark event in the industry. Every year, Shanghai Jahwa will release major brand strategies and development plans to the outside world, and its brands are officially launching various innovative products that will be on the market in the year.

In 2019, the centenary Jahwa, which has just crossed the years of Shuangjiazi, ushered in a new starting point. From the birth of "Guangshenghang" legend and the establishment of VIVE brand which raised the upsurge of Shanghai beach celebrities, to the first of many categories in the history of China's daily life by Maxam, to the emergence of Liushen and Herborist which inheriting traditional Chinese medicine culture in the 1990s, as well as the launching of Giving brand and the acquisition of Tommee Tippee in recent years aiming at the mother and infant market, Shanghai Jahwa has always led the fashion and pioneer trend of the times. The theme of this brand Festival is " High Fashion·Extraordinary ". The scene has a new tone and multiple highlights, which fully interprets the young spirit of fashion trends.

Whether the immersive experience created by the outdoor venues that enables guests to experience the whole process of Jahwa products from front-end research and development to back-end production to end-users, or the cool fashion release conference in the interior, it all shows the vitality of Shanghai Jahwa. Following the strong comprehensive national strength of China and the continuous improvement of national self-confidence, the centenary national brand of Shanghai Jahwa has been upgraded and turned around under the fashion of new country trend, which has deduced a unique fashion festival.

Taking Advantage of the Tide and Leading Extraordinary

After a unique screen interactive show of the "Jahwa fashion", the festival officially opened. Zhang Dongfang, chairman and CEO of Shanghai Jahwa, first shared his views on the development trend of the daily chemical industry. She believes that 2019 marks the Seventieth Anniversary of the birth of New China. China has undergone tremendous changes in the past 70 years, creating a world-famous miracle. China's economy has shifted from investment and export-oriented to consumption-oriented. Consumption structure is also changing: "The trend of the times has created a "Face Economy", the layout of Jahwa has begun to bear fruit, and our core business revolves around the skin care, personal care and home care have been launched. On the basis of the continuous enrichment and development of private brands, joint venture brands and exclusive licensed brands have been added.

Chairman and CEO Zhang Dongfang is delivering a speech

"Two years ago, Shanghai Jahwa had a deep insight into the changes in consumer demand. In order to cater to the high-end, younger and subdivided consumption trend, we upgraded and optimized the brand matrix of Shanghai Jahwa." Zhang Dongfang revealed that the rich product lines and constantly updated categories can meet the fast changing needs of consumers. The company and the market interact, inspire each other, lead and catch up with each other. And with the continuous growth of China's comprehensive national strength, products with Chinese characteristics and Chinese cultural symbols are deeply loved by the new generation of consumers. Shanghai Jahwa has launched a series of cross-border cooperation with the popularity of the national tide, such as the introduction of the floral water flavor cocktail by Liushen, the introduction of lipstick of White Rrabbit cream candy flavor by Maxam, the 120 year old VIVE joint the fashion costume brands making a stunning appearance in New York fashion week, and so on, and gained a batch of fan, and the development tide of fans economy and social economy has further promoted the brands’ development toward" internet celebrity ".

"In addition, on the basis of the development of private brands, we have also opened up the global layout through the acquisition of Tommee Tippee. Last year, the company was authorized to operate exclusively in mainland China by Church & Dwight of the United States, which further complemented the category development and promoted the virtuous circle of the Jahwa ecosystem." At the end of the speech, Zhang Dongfang said that after 100 years of development, Shanghai Jahwa has not only experienced brand and products, but also formed the craftsmanship spirit in the ups and downs of the times. In the future, the company will persist in creating safe and effective high-quality products with ingenuity, benefiting and rewarding consumers who love Chinese manufacturing.

Perfect Combination of Traditional Culture and Innovative Science and Technology

The festival also broadcast some clips of the large-scale documentary "Made in Shanghai" produced by Shanghai Radio and Television Station, showing the way of research and innovation development of Shanghai Jahwa from a third-party perspective. Chinese herbal medicine culture is the core competitiveness of Shanghai Jahwa in the fierce cosmetics market for a long time. Dr. Zhao Ya, senior manager of Chinese herbal medicine research department of Shanghai Jahwa Science and Technology Creation Center, shared China's thousand-year beauty culture contained in Jahwa products and analyzed the profound meanings of star products.

According to Zhao Ya, China has formed a unique traditional beauty maintenance culture system in its historical development. After nearly 30 years of intensive research on Chinese beauty maintenance culture, Shanghai Jahwa has formed three major innovations of beauty maintenance culture with its own characteristics in the industry: unique innovation of "whole chain research" mode of Chinese herbal medicine, unique Oriental beauty system innovation and innovation of combining modern science and technology with technics: "for example, since the birth of Herborist brand, it has been walking on the front-end of applied research and development of traditional Chinese beauty maintenance culture, advocating that with the traditional wisdom of‘Monarch, Minister, Assistant and Guide’of Chinese herbal medicine to the precious herbs proportioning, combined with modern scientific and technological innovation, bringing more comprehensive and effective beauty effect, for example, the Tai Chi Series achieves the balance of Yin and Yang by scientific proportioning.

Zhao Ya also disclosed that the unique Oriental beauty maintenance system has also been applied to other Jahwa brands, such as Liushen's successful application of the Chinese theory of health preservation of clean skin to exorcise evil, clean source to maintenance, using "Liushen primordial liquid" to solve the skin problems of pulmonary fever, dry itching and mosquito bites in summer, and the use of Oriental concept of child-rearing "maintenance new with new" to select plants with natural characteristics to care for Oriental babies; Maxam applies natural and food-based theory to beauty and skin care, while GF uses "Sha Dun Ju Neng Yuan" which fully embodies the Chinese male spirit. "Shanghai Jahwa is based on Chinese traditional culture, constantly realizing inheritance and innovation, bringing new experience of beauty maintenance care to consumers with thousands of years of wisdom and modern technology. As a century-old national enterprise, we also bear in mind the state's mandate - not forget the original, so can open up the future; good at inheritance, so can better innovate.”

Shanghai Jahwa’s brands covering three categories: beauty and skin care, personal care and household cleaning. At this brand festival, the representative brands of Jahwa's various categories - Herborist, Maxam, Dr.Yu, Liushen, GF, HomeAegis, Giving and Tommee Tippee showed brand positioning and planning in all directions, and introduced the key new products in 2019.

Beauty and skin care products have a steady growth space in the next five years, which is also the top priority in the layout of Shanghai Jahwa’s categories. The development of Herborist, Maxam and Dr.Yu of Shanghai Jahwa has attracted much attention both inside and outside the industry.

Senior Brand Manager of Herborist Ren Weizhen is giving a speech

Senior Marketing Manager of Maxam Li Chenkun is giving a speech

Senior Marketing Manager of Dr.Yu Xue Ying is giving a speech

On the festival, Herborist released a brand strategy of new upgrade, which will redefine the brand from three dimensions of product essence, consumer demand and brand vision, give the ancient side new vitality, and launch a new brand slogan - " Herborist · Collecting the Beauty of Time ", constantly realize the brand's high-end, younger, product effectiveness and product line optimization, " new seven white lyophilized mask " and the newly upgraded "Tai Chi Sun&Moon essence" are also expected to be built to super popular product through the focus of resource input and integrated marketing this year. Maxam said that the lip balm of White Rrabbit cream candy flavor has been partially younger remodeled and will further push forward the process of younger transforming this year, continue the concept of "guarding all the time" and try new IP cooperation, and introduce new plant cleansing products; dermatological care brand Dr.Yu revealed that it will further fall into the "medical research co-creation" innovative model, will focus on the skin problems of Chinese oil pox research, cooperate comprehensively from clinical testing, formula upgrade, hospital endorsement and other aspects with Huashan Hospital and upgrade the series of Dr.Yu acne products.

Senior Marketing Director Xu Jie is giving a speech

Personal care category has a huge market volume, the fierce competition in the market and the younger trend of consumers put forward more stringent requirements for personal care brand and products.

Marketing Director Hu Liren is giving a speech

On the festival, Liushen which was appraised by netizens as "can hold on to the classics, can be the internet celebrity", said that the brand will go up to the next level on the basis of the cross-border cooperation of Liushen floral water flavor cocktail in 2018, further build the image of the national fashion brand, continue to combine the dual dimensions of cultural psychology and life scenes of young people，and continue to cooperate with the brand spokesperson Hua Chenyu and introduce New products of Liushen refreshing and energetic floral water (Sports) and refreshing bath lotion. Faced with the young people after 1990 and 00, GF said that it would continue to innovate from three dimensions of brand, product and communication to build Chinese quality men, launch the third generation product packaging, focusing on the core needs of moisturizing and oil control, and listed a brand-new series of net source oil control products to solve the problems of man’s skin care. It will cooperate with Huashan Hospital to study Chinese men's skin quality and provide the most effective and professional fashion products for Chinese men's skin.

Senior Marketing Manager of HomeAegis Zhu Jiewei

HomeAegis is an important brand in the field of household cleaning products in Shanghai. In order to meet the needs of consumers for the home environment into the era of subdivision and high quality, in 2019, HomeAegis will gradually complete the secondary evolution of categories through self-innovation and upgrading, and exploit the category of smart household cleaning by introducing black technology from Europe, America, Japan and Korea and actively seeking opportunities for external cooperation.

Marketing Director Zhang Zhiyi is giving a speech

The representative brand of mother and infant category of Shanghai Jahwa Giving said at the festival site that as the leader of Chinese mother and infant brand, it has maintained high growth since listing. In 2019, it will launch a new prospective and innovative product, Giving Sensory Enlightenment Series, which combines washing care, playing and early education. Another major mother and infant brand, Tommee Tippee, revealed that the Brand China Innovation Research Center will be launched in 2019 and conduct in-depth research on Chinese consumers and tailor-made new products for Chinese mothers to solve their problems. This year, Anti-Colic temperature sensitive anti-inflation feeding bottle will be launched. Innovative black technology will be used to skillfully reduce the baby's bloating and spitting.