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Shanghai Jahwa won the first prize of the Second Shangshan Commonweal Communication Award
2017-03-16On March 10, 2017, the Second Shangshan Commonweal Communication Award hosted by Beijing Shangshan Public Foundation was announced. The public benefit short film “Run for Love, with You on the Journey of Depression” produced by the well-known domestic daily-used chemicals company Shanghai Jahwa stood out from more than 100 entries and won the first prize in Communication Innovation Category of the Second Shangshan Commonweal Communication Award after the public online voting and the first and second reviews of domestic experts and scholars from psychiatry, psychology, public benefit and media sectors.
Beat Depression by Running, the Public Benefit Short Film Was Liked by Millions of Netizens
Released during 2016 Shanghai International Marathon, “Run for Love, with You on the Journey of Depression” was widely shared by major video websites and public service institutions, with exposure of more than 300 million and being liked by millions of netizens, meanwhile being praised as being “heart-warming, moving and full of positive energy”. From Feb. 20 – Feb. 26, this short film obtained 1827 votes in the public vote of the Second Shangshan Commonweal Communication Award.
“Run for Love, with You on the Journey of Depression” told about the stories of four urban people who beat depression through running, aiming to call on more people to pay attention to mental health and improve moods through healthy exercises. The protagonists regained self-confidence and made friends during running, and gradually got rid of depression.
Good Soul, Most Beautiful, Care for the “Invisible Killer” of the Young
In Feb. 2017, Chinese photographer Hang Ren, aged only 30, committed suicide because of depression. This bad news once again aroused public concern about depression which is a mental illness more common than many people have imagined. According to statistics, the incidence of depression worldwide is about 11%, and nearly 90 million people in China are influenced by depression at varying degrees. Because of the imperfect of mental health and the health care system, patients with depression lack channels to tell, communicate and obtain professional treatments and often live alone in dark emotions, enduring the unknown depression and pain.
As a leading domestic daily-used chemicals company, Shanghai Jahwa not only cares for the beauty of people’s appearance, but also gives long-term attention to people's mental health. In 2014, Shanghai Jahwa donated to China Youth Development Foundation and found Shanghai Jahwa Public Foundation which carried out series of care for depression and mental health public benefit activities with the theme of “Good Soul, Most Beautiful” and cooperated with professional counseling agencies and experts to provide professional services for the depressed population and their families.
In 2015 and 2016, Shanghai Jahwa carried out “Care for College Students Mental Health Plan”, conducting series of activities with rich forms and splendid contents to popularize mental health knowledge in more than 20 colleges and universities such as Tsinghua University, Peking University and Fudan University together with China Youth Development Foundation, Chinese Medical Association and Guangming Online. During Xinli001 525 National College Students Mental Health Festival, Shanghai Jahwa funded and supported associations of more than 200 colleges and universities to continuously help students establish the mental health awareness.
Continue to cooperate with Shanghai Marathon to pass on positive energy
In 2016, Shanghai Jahwa together with its brands GF participated in Shanghai Marathon and held the public benefit activity “Run one more Mile for Love” which attracted more than 100,000 runners from more than 20 cities across the country. Nearly 100 million kilometers were donated online, and 1 million Yuan was donated to China Youth Development Foundation. As a strategic partner of Shanghai International Marathon, Shanghai Jahwa will continue to deepen the cooperation with Shanghai Marathon in 2017 and carry out activities such as campus running to lead the active and healthy life of college students and urban white-collar workers and pass on positive energy from the body to heart.
By virtue of innovation and outstanding contributions in corporate social responsibility, Shanghai Jahwa won many awards such as “China Commonweal Enterprise 2016” and the “First Shangshan Communication Innovation Award • Influence Gold Award”. Shanghai Jahwa said that the first prize in Communication Innovation Category of the Second Shangshan Commonweal Communication Award won by “Run for Love, with You on the Journey of Depression” was a recognition to Shanghai Jahwa’s public benefit concept and the implementation of social responsibilities. The prize will be donated to support the running group of protagonists of “Run for Love, with You on the Journey of Depression”, so that more people can join the sports through mutual-help group to keep physical and mental health.
Adhering to the faithful, pragmatic and win-win attitudes, Shanghai Jahwa executes the policy of “R & D first, brand-driven, channel innovation and supply guarantee” and is committed to help everyone be more healthy and beautiful and each family be of quality. This mission is reflected not only in the provision of high-quality products for consumers, but also in the effective implementation of social responsibilities and being qualified corporate citizenship.
In the future, Jahwa will continue to actively promote the construction of corporate social responsibility and contribute to the industry development and social progress by innovative activities and communication methods around “Good Soul • Most Beautiful, low-carbon and environmental protection, and poverty and disaster relief”, and continuously strive to become the best provider of beauty and skin care, personal care and home care.